I spent a big part of my life, not just my career, in Southern Africa. I ran a product consultancy, worked on development projects, and helped set up computer labs where I taught basic HTML to people who had never been online. Watching someone go from "what is a browser?" to navigating the web shaped how I think about products forever: start with the human.
I lead with questions, not answers. Throughout my career the product work and the organisational work have always been the same job for me: building teams that stay aligned, adapt, and grow as customers, markets, and technology shift.
Built and co-lead a 5-team insurance product organisation , full P&L accountability, budget ownership, and platform execution alongside the Managing Director. Driving platform modernisation that replaces legacy architecture with a scalable unified stack, reducing technical bottlenecks and shortening time-to-market across the BU.
Integrated AI-driven workflows into discovery and strategy , cutting synthesis time and accelerating team decision-making. Steering active exploration of GenAI and agentic customer use cases, working hands-on with Claude Code, Figma Make, and multi-agent approaches.
Delivered 8+ enterprise product transformations across Automotive, Health, and Public Services , embedding with Audi, Daimler, BMW, VW, Abbott, German Federal Institutes, and the European Union. Built lean product teams from the ground up, established outcome-driven OKR frameworks, and upskilled product managers and C-suite leaders who sustained the change after engagement ended.
Grew and led a 7-person PO team for Zalando Lounge , one of Europe's largest members-only shopping clubs , through full agile transformation. Drove retention and loyalty programmes end-to-end from discovery to delivery, with measurable top-line revenue contribution. Owned the full product strategy across web and native app.
Delivered GDPR compliance for Zalando's entire customer-facing platform , on time, zero compliance incidents, across all markets. Built analytics frameworks and mobile/web optimisations later adopted as the product organisation standard across teams.
As co-founder and Managing Director I built a boutique digital product consultancy specialising in process automation and smart travel products. I partnered with startups and SMEs to define product strategies and run lean discovery processes, combining hands-on delivery with long-term client relationships.
At Pixelfaerie I contributed to secure document production and customised add-ins, specialising in automated API-based document generation for business clients. My work covered functional specifications, client account management, end-user testing and training, as well as active involvement in business development and B2B sales.
